Pyramid Roofing

Brand Identity & Website UX Design

the brief

Pyramid Roofing are a new Brighouse based startup roofing company who wanted help in creating a brand identity and needed to create a UX design for a web designer to build them a website and create various pages of content for their website that was keyword rich and help them kickstart future SEO campaigns.

Our Approach

Industry, Competitor and keyword research

As we were helping write the content for their website our initial stage included researching local roofing firms, focus keywords to target and getting familiar with the roofing industry enabling us to use the right terminology. We decided to focus on creating a specific page that would target each service they provided with a detailed and keyword rich copywriting.

Logo Design ideas and concepts

Having created the content for the website, we began with some initial logo design concepts the clients only request was that he wanted an orange grey and blue colour palette for the logo and website.

Brainstorming lots of various ideas we sent some initial design concepts for feedback with a strong focus of adding some element of a Pyramid within the design and a recognisable emblem that could be used and made the brand memorable.

Finalising logo ideas and creating marketing material

Ending with 3 final logos to chose from, we created various marketing material to work alongside the 3 final logo designs mocking them up onto real life helping the client identify what the logo would look like in real life.

The final logo was chosen by the client so it was time to the final stage of the project.

Website UX design

Already having a web developer who was building the site they just needed a design and content to help them complete the project, we discussed with the client the main focus of the website and agreed to create a strong call to action through out offering a free no obligation quote, looking at designing a user friendly website that was highly optimised for loading speed and lead generation.

Initially starting with 3 homepage ideas we developed a strong visual of the homepage using a mixture of the 3 initial designs to create a theme and style that would be carried through the entire website.

Once the client was happy with the website design and pages it was time to hand the project over to the website developer and bring our creation to life.

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