KP Landscaping & Building

Brand Identity

the brief

KP landscaping & building approached us wanting to create a strong visual brand that helped identify as a reliable and professional company, being a new start up they were open to ideas on what was required for the brand identity.

The main focus was to create various promotional marketing material and to get their van sign written.

Our Approach

Brainstorming ideas

We began to put pen to paper and look at various design concepts and how we could create a sharp, modern and standout logo which used KP as the main focus of the logo design. With 10 initial design ideas we helped the client choose 5 of the initial designs to work and develop more that they felt were the strongest logo ideas.

Logo Development

With the 3 strongest logo design concepts in place we began to look at various font combinations and colour palettes and provided a hand full of logo variations again discussing with the client which they felt stood out the most and chose 3 final logos which stood out the most.

Creating real life mockups

With the 3 final logos chosen we created a set of various marketing and promotional material to help the client visualise what the logo would look like in a real life situation creating a set of business cards, social media graphics, hard hat, cup and t-shirts

Seeing the 3 final designs in a real life perspective helped the client chose a winning logo that was exactly what they had a visualised.

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