Your External Rendering was a new start up specialising in external rendering and wall coating solutions, with a strong ethos of being a family oriented business they wanted to offer affordable and reliable services and helping home owners achieve their dream home.
The client wanted to tackle google rankings and compete with more established business within their industry also appear on the first page of google within the West Yorkshire area for selected search terms.
Using the website as a lead generation tool they wanted to generate as many enquiries as possible.
After auditing the website, doing competitor and keyword research we had a better understanding of the industry and discussed what the client would like to achieve with the seo campaign and created a 6 month plan to deliver the clients requirements.
We began on restructuring the website creating a hierarchy of keyword rich titles, content and with updating images making sure the titles and alt tags were optimised for the selected keywords along with schema mark up to better help search engines understand the content that was provided on their website.
The website was also optimised to generate enquiries creating strong call to actions through the website, creating an easy to navigable website for the end user making it an enjoyable experience for people browsing the website and potential customers.
Creating a complex link structure of internal and external links, we reached out to related blogs within the industry and approached guest bloggers to post on our behalf along with creating monthly keyword rich blog articles on the clients website.
To track the data and leads we set up UTM tracking links so we could track where all the enquiries were coming from over the next 6 months and sent monthly reports to the client.
Using UTM tracking links and asking the client to record any income generated via website enquires & calls we helped them achieve a huge growth within 12 months.
Top google my business listings n local area
1st place position on google rankings on our selected towns
1st page ranking on google search results in chosen towns within West Yorkshire
Over 90 ranking keywords in the top 100 search results within their industry in West Yorkshire