Case Study – Your External Rendering
The Brief
Your external rendering were a new start up who wanted an online presence getting found on all the major search engines such as google and have a website that created lots of enquiries and generated leads via emails and call.
Being based in Brighouse they wanted to focus on attracting new customers in the West Yorkshire area.
Our approach
Step 1 Client Persona
The first stage was creating a customer persona of what their ideal client would look like, looking at people’s interests & hobbies, age groups, annual income and how they browsed online looking for services and products.
This was their ideal client persona
- Age – 30-60
- Couple who are homeowners
- Annual Income of 60k+
- Keen interest in home DIY, follow groups of social media & relevant blogs
- Used facebook & Google the most
- Asked friends and family for referrals
Performance report over the last 12 months
step 2 – competitor & keyword research
Once we had an idea of who to target and there online habits, it was time to look at current competitors offering the same services within the West Yorkshire area and keywords used for people looking to hire a rendering company.
step 3 – technical seo & website optimisation
Tweaking their current website to make it more user friendly also looking at loading speed and making sure all the images had relevant keywords and schema mark up that had been created for all the pages.
step 4 –
website redesign
The website was redesigned mainly focusing on generating leads while creating a landing style pages which built trust and a great first impression from a user’s first visit to the website.
Creating a mixture of landing style pages for all the towns and services the client wanted to target focusing on the keywords we had found after the research stage.
step 5 – Internal & external link building
Once the website was ready and all the pages needed created we began the internal and external linking structure using a mixture of blog articles, backlinks & guest posts reaching out to websites we identified who would help generate natural organic traffic to their website.
The outcome
As the website was relatively new we didn’t have much data to compare to the previous 6 months but we achieved some amazing results for the client.
13 calls
Per month average
200
average new website visits
500k
Generated in 1st 12 months
452
Total Ranking keywords
#1 Google
In 5 of local towns
1st Page
14 of our selected locations
Google my business report for the last 5 months
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