Case Study – Your External Rendering

The Brief

Your external rendering were a new start up who wanted an online presence getting found on all the major search engines such as google and have a website that created lots of enquiries and generated leads via emails and call.

Being based in Brighouse they wanted to focus on attracting new customers in the West Yorkshire area.

Our approach

Step 1 Client Persona

The first stage was creating a customer persona of what their ideal client would look like, looking at people’s interests & hobbies, age groups, annual income and how they browsed online looking for services and products.

This was their ideal client persona

  • Age – 30-60
  • Couple who are homeowners
  • Annual Income of 60k+
  • Keen interest in home DIY, follow groups of social media & relevant blogs
  • Used facebook & Google the most
  • Asked friends and family for referrals

Performance report over the last 12 months

step 2 – competitor & keyword research

Once we had an idea of who to target and there online habits, it was time to look at current competitors offering the same services within the West Yorkshire area and keywords used for people looking to hire a rendering company.

step 3 – technical seo & website optimisation

Tweaking their current website to make it more user friendly also looking at loading speed and making sure all the images had relevant keywords and schema mark up that had been created for all the pages.


step 4 –
website redesign



The website was redesigned mainly focusing on generating leads while creating a landing style pages which built trust and a great first impression from a user’s first visit to the website.

Creating a mixture of landing style pages for all the towns and services the client wanted to target focusing on the keywords we had found after the research stage.

step 5 – Internal & external link building

Once the website was ready and all the pages needed created we began the internal and external linking structure using a mixture of blog articles, backlinks & guest posts reaching out to websites we identified who would help generate natural organic traffic to their website.

The outcome

As the website was relatively new we didn’t have much data to compare to the previous 6 months but we achieved some amazing results for the client.

13 calls

Per month average


average new website visits


Generated in 1st 12 months


Total Ranking keywords

#1 Google

In 5 of local towns

1st Page

14 of our selected locations

Google my business report for the last 5 months

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