Are you looking to build a better online presence for your business? Are you looking to grow your social media following? If so, you are in the right place! In this blog post, we will discuss some tips that will help you improve your social media marketing strategy. We will also provide some helpful tips on how to grow your social media following. Let’s get started!
Let’s take a look at some social media marketing tips you can do yourself
Make a social media schedule and stick to it
There’s a lot of advice out there on social media – how to use it when to use it, what to say. But one of the most important things you can do is have a plan. And not just any plan, but a schedule. Having a schedule will keep you from spamming your followers (or worse, disappearing for weeks at a time). It will also help make sure that your messages are timely and relevant. So how do you go about creating a social media schedule? Keep reading!
Plan your content ahead of time
As we just mentioned, having a social media schedule is important. But even more important than the schedule itself is the content you plan to post. If you don’t have anything interesting or useful to say, your followers will quickly lose interest. So how do you come up with great content ideas? By planning ahead!
Don’t forget to create a monthly social media calendar
Define your social media strategy and set some goals
As with any other marketing strategy, it’s important to set some goals for your social media marketing. Do you want to increase brand awareness? Drive more traffic to your website? Increase sales? Once you know what you want to achieve, you can start developing strategies to help reach those goals.
Keep your social content calendar updated regularly
Utilise social media platforms that are relevant to your business
Not every social media channel is right for every business. It’s important to do your research and find the channels that are most relevant to you. Once you’ve identified those channels, it’s important to utilise them fully. Don’t just set up a profile and leave it there – start posting content, engaging with followers, and building relationships.
Invest in social media management tools
While you don’t need to break the bank on social media marketing tools, it is important to invest in some tools that will help you to streamline your process. For example, a tool like Hootsuite or Buffer can help you manage all of your social media accounts in one place, making it easier to post and schedule content. Although some social media tools can be a little on the pricey side especially for small business owners, most offer free starter plans with limited features we’d recommend having a look at Buffer’s free plan to get you started.
Make your social strategy work for you and your lifestyle
Create a schedule that fits with your daily routine
We are all busy business owners after all. So, it’s important to create a social media schedule that fits with your daily routine. That way, you won’t feel overwhelmed and you’ll be more likely to stick to it. Even if you can only dedicate a few hours a week to social media, that’s okay. Just make sure to spread those hours out evenly throughout the week.
Stick to your schedule as closely as possible – this will help keep your followers engaged and coming back for more
If you only have time to do 3 posts a week that’s totally fine just try to keep posting consistently on the same days so your followers know when to expect new content from you. By providing valuable regular content and interacting with your followers, you can create a strong connection with them that can lead to future business opportunities. So make sure to keep an open mind and be social!
Define social media goals and experiment
Experiment with different posting frequencies until you find what works best for you
Is your target market browsing while they are at work or when they are at home watching Netflix? What works for one business may not work for you, don’t be scared to experiment with different social platforms posting frequencies to see what gives you the best results. You may find that posting twice a day on weekdays and once on weekends works best for you, or maybe you’ll find that it’s better to post every other day. The key is to find what works best for you and your followers.
Hashtags should be part of any social media strategy
Use relevant hashtags to increase your reach
What are hashtags and how do they work?
Hashtags are a way to group related posts together on social media. When you include a hashtag in your post, it becomes searchable and anyone who clicks on the hashtag will see all of the other posts that also use that same hashtag. This is a great way to reach new followers who may be interested in your content.
Be sure to use relevant hashtags that are specific to your niche. This will help you reach more people who are interested in what you have to say. Don’t use too many hashtags, though, or your post will look like spam.
How to find the right hashtag for your content
The best way to find relevant hashtags for your posts is to do a little research. There are a few different ways to do this. You can use tools Hootsuite or Sprout Social, which allow you to search for specific hashtags and see how popular they are. Another way to find good hashtags is to use Google. Simply type in “hashtags for [topic of your post]” and you will get a list of popular hashtags to include in your posts.
Do some research and find hashtags that are relevant to your business. Try using a mix of general and industry-specific hashtags to increase your reach. Just make sure not to go overboard – using too many hashtags can actually have the opposite effect and turn people off from clicking on them.
Make sure to use your hashtags on multiple platforms
Using hashtags on your social media channels effectively
Okay so now you’ve researched the best industry-specific hashtags to use and have a wide variety available, what’s next? A great time-saving tip is to create groups of hashtags in different combinations and save them somewhere easily accessible to copy and paste for future use. This also stops you from overusing the same hashtags over and over and the social media platforms will love you for it.
Why you should use relevant hashtags, not just popular ones
I’m sure we have all been guilty of this …. using the most popular hashtags to try and gain maximum exposure across our social network, this works for those who have a huge social presence and a mass of followers but very rarely will get you noticed especially on social channels such as Instagram.
If you are a small business owner it may be better to use more relevant hashtags that not everybody is chasing, the chances of you appearing above or even on the same page as any social media influencers or the industry leaders in your industry is pretty much zero, so find hashtags with a smaller follower that will be easier to be featured on and stand out with less competition.
Keep an eye on your social profiles to make sure your not missing notifications
Respond to comments and messages as quickly as possible
It shows that you’re paying attention and caring about your followers. It also makes you look like a credible business. Not responding can make it seem like you don’t care or that you’re too busy to take the time to respond. And, if someone has a question or comment, they may not be inclined to reach out to you again if they don’t receive a response.
Make sure you’re monitoring your social media accounts regularly and responding to comments and messages as soon as possible. It will help build better relationships with your followers and show that you care about what they have to say. Plus, it just makes good business sense!
Keep your responses short, sweet, and informative.
No one wants to read a long dissertation every time they leave a comment. Just answer the question or address the concern and move on. You can always provide more detailed information on your website or blog.
Responding quickly and effectively to social media comments and messages is essential for small businesses looking to build better relationships with their target audience. By showing that you’re paying attention and care about what they have to say, you can create a better online presence for your business. Not responding can make it seem like you don’t care – or worse, that you’re too busy to take the time to respond. Make sure you monitor your social media accounts regularly and respond promptly.
Answer any questions people may have about the product or service you are providing
This helps to create a relationship with your target audience and makes them more likely to come back in the future. Additionally, always be sure to stay on top of current events and trends so that you can discuss them on social media. This will help keep people engaged with your page.
Be polite in all of your interactions on social channels – don’t be rude or offensive!
This goes without saying but you’d be surprised how many people forget their manners when they’re online. Remember, you’re representing your small business and should act accordingly. People are more likely to do business with a company that seems polite and professional.
Following these simple social media tips will help build better relationships with your target audience and create a better online presence for your small business. Be sure to remember that not everyone is going to agree with what you say so do not take it personally if someone says something negative about you or your business.
Make sure to add a wide variety of interesting content to your content calendar
Share interesting, relevant content that your followers will enjoy
If you’re like most business owners, you’re probably always looking for new and interesting ways to share content on social media. But let’s face it – not everyone has the time or energy to come up with fresh ideas all the time.
Think you just have to post about your products or services on social media and call it a day? WRONG. If you want to keep your followers engaged (and growing), you need to share content that is relevant and interesting to them, not just self-promotional. Here are a few ideas for types of posts that will help you do just that.
– Share behind-the-scenes photos of what you’re working on
– Show interesting content that is relevant to your followers, such as tips and tricks for their particular interests and industry
– Answer any questions they might have about specific subjects or topics
– Regularly post so that people don’t forget about you! (at least once a week)
– Respond promptly when someone reaches out – it’s important not to leave them hanging!
– Introduce new products, services, or trends in the industry that people might not know about yet
– Offer helpful tips for achieving success in different areas of life (e.g., finance, parenting)
– Post a funny meme or share an inspirational quote to help people and businesses get through their day
– Take a break from social posts every once in a while – you’ll come back refreshed and with new ideas
Dont’ over-do the social media posts!!
Don’t overshare – only post about things that are relevant to your business
Reconsider your post before you hit the “Share” button, review all of your posts before publishing them and delete anything that doesn’t seem appropriate for public viewing . Remember, you’re a small business – people aren’t necessarily interested in every little thing that’s going on with your company. Stick to posts that are relevant to your followers and their interests, and they’ll be more likely to stick around.
Don’t share posts that are too personal or controversial
This one’s pretty self-explanatory. You don’t want to share anything that will offend your followers or make them lose interest in what you’re posting. Keep it super friendly and professional, small business owners
Avoid posting things without thinking about how others might react to it
Review all of your posts before publishing them and delete anything that doesn’t seem appropriate for public viewing or that may offend potential customers. Remember, you’re representing your small business and should act accordingly. People are more likely to do business with a company that odesnt upset them
Regular checking your analytics will help increase revenue
Monitor your analytics regularly to see what’s working and what’s not
What social media analytics are and why they’re important
Social media analytics is simply the measurements of data that are collected from your social media accounts. This data can include things like the number of followers, engagement rates, website traffic referrals, and more.
Monitor your analytics regularly to see which posts are getting the most engagement and adjust accordingly. If you see that a particular type of post is working well for you, try to do more of those. On the other hand, if you see that a particular type of post isn’t getting the results you want, try changing up your content strategy.
Analysing your data also helps you to see which social media channels are sending the most traffic to your website, so you can focus your efforts on those channels.
Having a good understanding of social media analytics is essential for any business that wants to succeed with social media. It allows you to track your progress and make changes as needed in order to continue achieving results.
How to track your analytics
There are a few different ways that you can track social media analytics, but one of the most popular methods is by using Google Analytics. This tool is free to use and provides a wealth of data that you can use to improve your social media marketing.
To set up Google Analytics to track your social media analytics, you’ll need to create a tracking code and add it to your website. You can find instructions on how to do this on Google’s website.
Once you have the code set up, it will start tracking data from all of your social media accounts. You can then view this data in the Google Analytics dashboard, where you’ll be able to see how well your social media marketing is doing.
Focus on your target market and what works using analytics
The benefits of tracking social media analytics
There are a number of benefits to tracking social media analytics, including:
– understanding which posts are getting the most engagement and adjusting your content strategy accordingly
– seeing which social media channels are sending the most traffic to your website, so you can focus your efforts on those channels
– getting a good understanding of how well your social media marketing is doing, so you can make changes as needed
Monitoring your social media analytics is an essential part of any successful social media marketing strategy. By tracking data such as followers, engagement rates, website traffic referrals, and more, you can see what’s working well for you and adjust your content and strategies accordingly.
Monitor your analytics regularly
Make sure to regularly check your analytics what worked last month may not be working this month, this is why its a good idea to check analytics at least once a week, it might even be worth speaking with a digital marketing agency who will run a social media audit for you to see where improvements can be made.
Tips for improving your social media marketing strategy using analytics
– understand which posts are getting the most engagement and adjust your content strategy accordingly
– see which social media channels are sending the most traffic to your website, so you can focus your efforts on those channels
– get a good understanding of how well your social media marketing is doing, so you can make changes as needed
– regularly check your analytics to see what’s working and what’s not
Use different social tools to track and analyze your data
Although you can gather enough data from Google Analytics to help you with your social media strategy and social media tasks there are plenty of other options out there to analyse your data, most paid scheduling tools offer insights into how well your engaging audiences and social marketing.
Comparing data from different sources for a more in-depth understanding of your social media performance is always a good idea, this is where a digital agency can help as they will access all the different tools and data sources available.
Provide informative content across your social media profiles
Keep your profile updated with current information
You know that old saying, “if it ain’t broke, don’t fix it?” Well, when it comes to your social media presence, you should be breaking that rule. Keeping your social profile up-to-date with current information is more important than ever. In fact, if you’re not doing it already, you’re falling behind the competition.
Make sure to keep your profile information updated with current contact info, website URL, and any other pertinent details. And if you change your logo or branding, be sure to update your profile pics, too!
Schedule posts and advertise them, sponsored posts work
Utilise paid advertising options for greater reach
Most social platforms offer some form of paid advertising, which can be a great way to reach more people with your content. Facebook, for example, offers a variety of different advertising options, such as boosted posts, ads targeting specific demographics, and more.
Why should you consider using paid social media advertising options for your business/brand/organization/cause/?
By targeting specific demographics, you can ensure that your ads reach the right people – and by using paid social media advertising, you can often achieve a much wider reach than just posting on your social channels alone.
Small businesses, in particular, can benefit from using paid social media advertising, as it allows them to target their specific audience and reach more people with their message. Paid social media advertising can be a great way to boost your business & brand, and it’s worth considering if you want to reach more people with your content.
How much should you be spending on paid social media advertising, and which social channels should you be allocating those funds?
There is no set rule when it comes to advertising spending, It can vary greatly based on your specific goals and target market. However, social media advertising is becoming increasingly affordable, so it’s worth at least exploring the options and seeing what might work best for you from the data gathered from your analytics it makes it easier to find out what social channels will work best for your target audience.
What are some best practices for running a successful paid social media advertising campaign?
If always advisable to test some initial ad campaigns first with a low budget to find out what ads are performing the best before allocating a larger budget. Try using different images, different copy and content, short and long-form posts, and different demographics such as age and interests to target.
Any ads that are performing badly simply turn off and save yourself wasting money, keep an eye on the ad campaigns that are doing well and increase budget accordingly, keep repeating this until you end up with a winning ad that is converting, increasing sales, and generating more leads, the testing phase usually takes around a month to gather enough data to fully optimise your ads to find your target market.
Don’t just post about your business – share posts from other companies in order to increase your social reach
Think you don’t have enough followers to share your content? Wrong! You may not have as many as you’d like, but by sharing content from other businesses, you can increase your social reach and get in front of new audiences.
Follow people and pages that interest you, not just those who are popular or have a lot of followers – this will help you to build a more engaged following. When you share content from other businesses, make sure to tag them in your post so they can see it, and if you like what they’ve shared, be sure to comment and show your support.
Build relationships with influencers by asking them to write reviews of their experience working with you or featuring them in posts about what they do best
We all know that social media is a powerful tool for marketing our businesses. But what about when we want to reach out to social media influencers? How can we build those relationships and get them to promote our businesses? It’s not as hard as you might think, So, where do you begin? Here are a few social media tips to get started.
When you’re reaching out to social media influencers, make sure that you target the right ones. Do your research and find out who their followers are, what kind of content they share, and what their interests are.
When you’ve found the right social media influencers, reach out to them and introduce yourself. Let them know who you are, what your business is, and why you’re reaching out to them.
Be sure to have a strong content strategy in place before reaching out to social media influencers. They’re not going to want to promote your business if you don’t have anything worth promoting.
Offer them something of value in exchange for their help. This could be anything from a free product or service to a collaboration post or a review of their experience working with you.
Make sure that you’re always following up and thanking them for their help. Building relationships with social media influencers takes time and effort, but it’s well worth the payoff.
Conclusion
Social media can be a powerful tool for business owners looking to build a better online presence. However, it can be difficult to know where to start or what strategies to use. That’s why we’ve provided some social media tips in this blog post that will help you improve your social media marketing strategy. If you want to learn more about social media marketing, or if you need help growing your social media following, We would love to help you take your business to the next level.
Let’s sit down for a coffee and chat about how Fab Media can make social media channels work for your business. I’d love to hear from you about what has worked well for you, and what challenges you’re facing when it comes to your social platforms. Give us a call on 01484 976062 or email hello@fabmedia.co.uk