Seo will increase your online visibility and increase traffic to your website
So what is SEO, I may hear you ask?
It stands for search engine optimisation and is a key strategy in improving your visibility and getting your product, business or service noticed online and in google rankings , in turn drives more traffic to your website while increasing the chances for more conversions.
In Short SEO drives two things rankings and visibility.
The truth is that without some presence in Google your business is unlikely to last long. Most people will head straight over to google or another search engine when they are looking for something so you need to be visible right ?
Before diving into the optimisation our first tip would be to do your research, we need to know what potential customers search for this includes Keywords (Something we will talk about in depth another time) visit various blogs and follow expert’s on SEO. Here are a few of our favourite resource and people to follow.
Google Webmaster Guidelines –
We need to understand what google wants and to use those as guidelines to ensure we work with search engines to deliver an amazing website experience that google and search engines will love.
Moz Beginners Guide to SEO –
An excellent resource for help and guidance on SEO.
Neil Patel
Somewhat the Bruce Lee of the SEO world and a total SEO ninja who is constantly helping small and more established businesses with new SEO tactics and strategies.
Ahref’s
Help with keyword research and lots of resources to help you grow your traffic. There are also valuable source to be found online places such as Linkedin Training and skillshare are worth a look at.
Claim & create a google my business account
Google my business is a digital representation of your physical business, make sure the information is 100% accurate is essential, claim your listing if not already done so, create a listing if one doesn’t exist or make sure the information provided is up to date.
Try to put some real effort into your google listing, adding images, making sure your in the correct categories, building up reviews and being seen as active on your listing can really help boost your local business SEO.
Optimise your website images
Image optimisation is paramount in website speeds, huge files will bloat and slow down your website, there are several plugins to help with this and depending on how many images you want to optimise most likely you will find some free options out there.
Check out these wordpress optimization plugins – Best plugins for image compression
Optimise website content
Page’s are divided into various components with the elements being
Header tags – H1,H2,H3 etc
Body – Paragraphs and the text on your page
Images – Images used on your website
Headings can be optimised to include keywords and should have a hierarchy with H1 being used most across the site and so on, the ‘body’ and text should accurately describe and promotes your business and use keywords in a naturally written way.
Images should also be optimised with the name of the image, the alt text and description this will all work together to make your page more visible to a wider array of search terms and audience which in turn will generate more leads and sales from your website.
Backlinks will help your seo campaign
Creating backlinks is a vital element in building visibility online we need to get the right links pointing to your website, this helps google and other search engines determine your importance in order to rank you on the search results.
Link building can be one of the hardest parts of SEO and people often get stuck, there are however several strategies you can use to obtain some high quality backlinks to help you improve your online visibility.
High Ranking Online Directories
Any established business will be featured on the highest ranking business directories search for your relevant keywords and topics and find out who is listed on the top of the pages, some you will have heard of others maybe not, places such as Yelp, Yell, Thomson Local , Scoot are all worth getting listed on if you’re not already, there are countless more so get searching and add your business details on there.
Conclusion
Here we have just the tip of the iceberg of SEO strategies that will increase online visibility and drive more traffic to your website and help small business owners who may want to create an SEO campaign themselves.
Things to remember:
- Research and Preparation
- Optimise titles, meta descriptions and page content
- Build relevant links
That’s it a basic introduction into SEO strategies for small business owners, feel free to leave any comments or contact us to ask any questions regarding SEO.